WHO
WE ARE
MEDIA FOR GOOD
We are a full-service creative agency and non-traditional PR consulting firm committed to supporting non-profits and social impact causes. We amplify your mission, through increased brand awareness, earned media, elevated events, and compelling call-to-action content.
As award-winning storytellers, writers, and executive producers, we bring a powerful network of industry relationships to the table. We harness our expertise to elevate your work and energize your donor base, because we care about making an impact.
A Recent Case Study
JCC Chicago is the largest JCC in North America. When CEO Addie Goodman approached Hapner-Hart Media, she described it as “the best-kept secret in Chicago” and sought our help in shining a spotlight on the impactful work being done for the community. Our first step was a listening campaign. We needed to fully understand the scope of JCC Chicago’s initiatives and identify the area where we could generate the most immediate impact and media response. Violins of Hope - Chicago, a JCC program in already motion and ready to launch, contained all the elements we believed necessary to gain traction and spark media buzz. This extraordinary collection of Holocaust-era violins, lovingly restored by an Israeli violinmaker and his son, was being brought to Chicago for a six-month residency. JCC Chicago had committed to using it as a tool for education and broad community engagement on the issue of antisemitism. To strengthen the residency’s connection to JCC Chicago’s mission, we proposed an umbrella theme: Growing Hope. This theme embodied the spirit of JCC Chicago and Addie’s desire to reach young people while amplifying the core values of kindness, acceptance, tolerance, and hope. Leveraging HHM’s strong media relationships, we secured extensive local media coverage and booked Addie on national outlets, including NBC Nightly News, Today Show, Today Show Weekend, and Scripps' Newsy. Next, we focused on realizing Addie’s vision: showcasing Violins of Hope alongside contemporary music as a powerful reminder that hope endures. Through a partnership with the Chicago Cubs, HHM produced the first-ever Growing Hope Concert at Wrigley Field’s Gallagher Way, hosted by social media influencer Montana Tucker. Though the Violins of Hope have long since returned to Israel, Growing Hope has become an enduring sign of JCC Chicago’s mission, helping to ensure its work is no longer a secret in the Windy City. The third annual Growing Hope Concert is scheduled for Fall 2025.
CORE VALUES
INTEGRITY
wE BELEIVE IN ACTING WITH INTEGRITY AND IN PRINCIPLED ACTION IN THE SERVICE OF OTHERS.
HONESTY
WE BELIEVE IN HONESTY WITHOUT COMPROMISE.
EXCELLENCE
WE BELIEVE EXCELLENCE IS A VIRTUE AND WE STRIVE FOR IT IN ALL THAT WE DO.
KINDNESS
WE BELIEVE THAT KINDNESS IS A FOUNDATIONAL ELEMENT OF A LIFE WORTH LIVING.
We provide comprehensive media strategy development. By leveraging industry expertise and data-driven insights, we assist clients in crafting compelling narratives, engaging with media outlets, managing public perception, and driving brand awareness.
STRATEGIC CONSULTING
We focus on securing valuable, unpaid coverage for clients across various media platforms. We identify and target the right media outlets, crafting impactful pitches and utilizing our trusted relationships with journalists and influencers to ensure that clients’ stories and messages are featured in reputable publications and on TV shows, radio programs and online platforms that enhance credibility and trust.
EARNED MEDIA PLACEMENT
With the aim of creating impactful and mission-aligned collaborations, we identify potential corporate partners whose values and goals resonate with your organizational mission. Additionally, we provide ongoing support to manage and optimize these partnerships, fostering mutual growth and innovation that helps organizations expand their reach, enhance their credibility and secure sustainable support.
CORPORATE PARTNERSHIPS
Designed to amplify the reach and impact of their missions through high-profile endorsements, we identify and connect with celebrities whose values align with the client's cause, crafting compelling engagement strategies, and managing all aspects of the collaboration. The firm leverages its extensive network and expertise to facilitate meaningful partnerships, ensuring that the celebrity’s involvement is authentic and impactful.
CELEBRITY ENGAGEMENT
Our award-winning team of network producers, directors, writers and editors concept, craft and create high-end content that tells your story in ways that not only educate and inform audiences but also inspire them.
MAJOR EVENTS PRODUCTION
With an award-winning team of network producers, directors, writers, and editors, we can deliver fully integrated end-to-end broadcast-grade creative and production services.
FILM & VIDEO PRODUCTION
Our one-on-one, tailored media training equips organizational leaders, executives and spokespeople with the skills needed to effectively communicate their missions. Practical tools, resources and personalized feedback help our clients confidently engage with their audiences. With decades of experience overseeing both the creative and production sides of network television shows with multi-million dollar budgets, we have mastered the art of audience engagement.
MEDIA TRAINING
How We Do It:
We Listen.
We Partner with You.
We Tell Your Story.
$40M+
value of Earned media generated for our clients
243M
audience size impacted by our media efforts
MILLIONS IN
fundraisING REVENUE ATTRIBUTED TO OUR EFFORTS
OUR NUMBERS
THE LEADERSHIP TEAM
PATRICK "RAFI" MURPHY
CO-FOUNDER
& CEO
TERRY MURPHY
PRESIDENT
STRATEGY & CREATIVE
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JIMMY HAAS
CO-FOUNDER
& VICE PRESIDENT
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JENNIFER FABIANO
PRODUCER
& BUSINESS DEVELOPMENT
JEFFREY WOLF
STRATEGIC ADVISOR
PRINCIPAL, THE LOBO GROUP
OUR PROCESS
We won't come in with a cookie-cutter plan and tell you what to do. First, we listen to you, to who you are, where you are now, and where you want to be.
Listen
1
We work with you to create an action plan to elevate your brand in the national media spotlight, energize core programmatic elements, and maximize client and donor engagement.
Plan
3
We use our decades of combined industry experience to develop a custom strategy to help you achieve your goals.
Analyze
2
We execute, bringing all of our exceptional media skillsets to bear. Our process is high-touch, collaborative, and super iterative. We constantly refine our execution strategy using micro-adjustments to ensure optimal results for the client.
Execute
4
WHAT OUR CLIENTS ARE SAYING
"Hapner-Hart Media believed in my vision- believed that it was possible to create a “Growing Hope” movement by amplifying the importance of tolerance, acceptance, understanding, kindness, and hope. From national media story placements reaching millions in the U.S. and Europe, to producing the first annual Growing Hope Concert at Wrigley Field/Gallagher Way, to expanding our reach and impact with a Growing Hope follow documentary, HHM has time and again demonstrated their alignment with what we are about most. Our collaboration on these projects has exceeded expectations."
Addie Goodman
President & CEO
JCC Chicago
"The introduction to Hapner-Hart Media was a game-changer for Sunrise Association...HHM brought 'A-list' celebrities to our virtual events and helped us raise over three million dollars in just three events over the past two years...they engaged not only our tried-and-true-donors, but those new to us, and brought us to a higher level of donor participation and commitment."
Beth Fetner
Chief Development Officer
Sunrise Association
"I have worked closely with Terry, Patrick and the rest of the team at Hapner-Hart Media on several projects over the past 5 years and think they are among the most dedicated and skilled professionals I have encountered in the media/marketing/PR space.
Throughout our collaborations, they have consistently demonstrated a strong commitment to excellence, delivering outstanding results while maintaining a high level of integrity. The team at HHM are creative problem solvers and do an excellent job finding the right solution - they are terrific partners."
Jeffrey Wolf
Principal
The Lobo Group
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